Transparency

Affiliate Disclosure

How we earn commissions and how that affects what you see on WCIbuy.

The short version

WCIbuy.com earns commissions when you click our links and make purchases from merchants. This is how we keep the site free. It never affects the prices you see or pay — merchants pay us, not you.

What is affiliate marketing?

Affiliate marketing is a performance-based advertising model where publishers like WCIbuy earn a commission for referring customers to merchants. We are paid only when a referred visitor actually makes a purchase — not for just showing you an ad.

This model has been the backbone of comparison shopping and review sites for over 20 years. Sites like Wirecutter, NerdWallet, and PriceGrabber all operate on the same principle.

The price you pay is never affected. Merchant prices are the same whether you arrive via WCIbuy or go directly. We never inflate prices or hide fees to increase our commission.

How it works on WCIbuy

1

You search for a product on WCIbuy

We show you prices from multiple merchants — sorted by price, with no paid ranking influence on the price comparison table itself.

2

You click a merchant link

Your click goes through our redirect system which logs the click and appends an affiliate tracking parameter to the merchant URL.

3

The affiliate network sets a cookie

The affiliate network (CJ Affiliate, Amazon Associates, etc.) sets a cookie in your browser that remembers you came from WCIbuy for the duration of the cookie window (typically 1-30 days).

4

You make a purchase

If you buy within the cookie window, the affiliate network attributes the sale to WCIbuy and pays us a commission — typically 1-10% of the sale value, paid by the merchant.

5

You pay the merchant's normal price

The commission comes from the merchant's marketing budget, not from your purchase price. You pay exactly what you would have paid visiting the merchant directly.

Our affiliate networks

WCIbuy participates in the following affiliate programs and networks:

CJ Affiliate (Commission Junction)
Our primary network — connects us with 30+ approved merchant programs across all categories.
Amazon Associates
Amazon's affiliate program — products link to Amazon.com with our Associate tracking ID.
Awin / ShareASale
Global affiliate network with strong ecommerce and fashion merchant programs.
Direct merchant programs
Some merchants operate their own affiliate programs that we participate in directly.

Featured placements

In addition to standard affiliate commissions, WCIbuy offers merchants the ability to purchase featured placement positions — appearing at the top of category or search results with a clearly marked "Featured" or "Sponsored" badge.

Featured placements are clearly labeled. They are paid placements and may appear above organically ranked results. The organic price comparison table below featured placements is always sorted by actual price and is not influenced by paid placement.

Editorial independence

Our affiliate relationships do not influence our editorial decisions about which products to feature, how we describe products, or our price comparison rankings. The best price is always shown first, regardless of which merchant's affiliate program pays the highest commission.

WCIbuy is a technology platform, not an editorial publication. We surface real merchant prices from real product feeds. We do not write paid reviews or accept payment for positive editorial coverage.

FTC compliance

This disclosure page is published in compliance with the Federal Trade Commission's guidelines on endorsements and testimonials in advertising (16 CFR Part 255) and the FTC's Dot Com Disclosures guidance.

As required by the FTC, we disclose our affiliate relationships clearly and conspicuously. The footer of every WCIbuy page includes the notice: "WCIbuy.com participates in affiliate programs and earns commissions on qualifying purchases."

Questions about our affiliate practices? Email publisher@wcibuy.com.