What It Is Verb Hydrating Shampoo gently cleanses hair, replenishes moisture, preserves color and protects against heat styling. Leaves hair soft, smooth and tangle-free. What It Does Pro-vitamin B5 moisturizes and smoothes dry hair Amino acid package moisturizes and conditions to extend color Hydrolyzed quinoa protein naturally conditions and smoothes hair Sunflower seed extract provides natural UV protection while guarding against dryness, color fading and brassiness