What It Is The most powerful color depositing shampoo ever made! What It Does bull Eliminates fading and keeps color intense, bright, shiny andon-tone bull Excels at providing temporary fashion colors on natural level 7 andpre-lightened hair bull Use as an intense toner to eliminate unwanted tones bull Leaves hair in amazing condition because it is delivered by cationic conditioners from natural renewable sources bull 5.3 -5.8 pH range allows for a deep deposit without harsh drying effects What Else You Need to Know No salt, no parabens, no sulfates, no peroxide, PPD and PTD free!