About Swagman 'Ride, paddle, explore: seek your adventure' That philosophy was the intention of founders Jim and Jan Morris who saw an opportunity to create a better way to transport your bike back in the early 90s. Swagman was one of the first companies worldwide to design and market a hitch style bike rack. Over the years, that small bike rack company based in the Okanagan Valley of British Columbia grew to include numerous other ground breaking designs in the North American Bicycle, RV and Automobile markets.