TURN DULL, DRAB GRAY HAIR TO SHIMMERING SILVER with our Softly Silver Shampoo and Conditioner ELIMINATES UNSIGHTLY BRASSINESS; restores softness and adds luster, bounce and body WITH NOURISHING PANTHENOL AND MOISTURIZING 20% PURE ULTRAALOE to make hair thicker and shinier NOT A DYE, BUT RATHER A RESTORATIVE HAIR WASH; You will love the way it makes your hair shimmer MADE WITH OUR EXCLUSIVE ULTRAALOE GEL cold-pressed from mature aloe leaves harvested at peak potency