Water-activated gentle cleanser for all hair types. Provides 50% additional volume. Provides long lasting volume up to 72 hours. Color-safe. Concentrated formula (1 - 1.7oz Powder Play Shampoo = more than 1 - 10.1oz liquid shampoo). This bottle is made with up to 96% PCR and is continuously recyclable. PCR or Post Consumer Resin is discarded plastic that has been recycled, reused, cleaned and reprocessed. Doesn't strip hair of natural oils.