This unique shampoo combines Binchotan charcoal to draw out impurities with microcrystalline cellulose, a vegetable-derived exfoliant, to gently remove dead skin cells and product buildup. Coconut oil deeply moisturizes the scalp, while a blend of tea tree, peppermint, and spearmint oils soothes irritation and reduces itchiness. The formula is 95% naturally derived and free from sulfates, silicones, parabens, and phthalates.