A sulfate-free, gentle cleansing shampoo formulated to prolong color retention and preserve color vibrancy. For all hair types, but specially formulated for anyone with chemically or color-treated hair. Restores, nourishes, and strengthens damaged hair. Contains a patented UV-absorbing technology known to protect hair color from fading rapidly, and nourishing bio-marine ingredients and vitamins that help protect hair during thermal styling.