A rich luxurious professional formula shampoo that contains Multiplex Protein of Collagen, Panthenol and Keratin Protein. Maximizes thickness of hair and builds a rich, full body. Cleanses hair thoroughly and is safe for permed and colored hair. Adds luster. This daily use shampoo combines proteins, collagen and keratin, plus Panthenol, to give maximum thickness and body to fine limp or thinning hair.