Rofflers' Silver Shampoo (Violet in color) contains natural emollients to soften gray hair without build-up. Rofflers' Silver Shampoo leaves hair with unmatched volume and shine. This daily shampoo removes yellow cast and adds brightness to gray or white hair. DIRECTIONS: Apply to wet hair daily. Gently massage into rich creamy lather. Rinse well with warm water. For additional brightness reapply and leave for 2 minutes.