ACTIVE INGREDIENT: The active ingredient is Loratadine 10 mg, an antihistamine; 24 HOUR ALLERGY RELIEF: One dose of Rising Pharma's Loratadine Tablets 10 mg works for a full 24 hours to relieve your tough allergy symptoms ORIGINAL PRESCRIPTION STRENGTH: Get strong symptom relief without the sleepiness, when taken as directed; this trusted allergy medicine comes in full prescription strength NON-DROWSY: When taken as directed, this allergy medicine will help your runny nose and other common allergy symptoms without making you feel drowsy