IONIC TECHNOLOGY: Gives you the power to create a salon-styled finish. Less frizz, for shiny, healthy-looking hair. CERAMIC COATING: Helps reduce damage over-styling with even heat distribution making styling fast and easy. LIGHTWEIGHT: Features a featherweight design so you can get stunning blowouts easily and comfortably. ALL HAIR TYPES: 1875-Watt. 2 heat/ 2 speed settings for complete drying and styling flexibility. Cold shot button releases cool air to lock in the style. PRECISION: Added concentrator and volumizing finger diffuser attachments give you maximum precision for truly customized hairstyles.