The Bleach London Pearlescent Color-Toning and Nourishing Shampoo, banishes warm yellow tones and helps keep pearly blondes pristine. The shampoo deposits a dose of shimmering pinky purple color to give you back your glow. Whether you want to maintain your pearly sheen after using Bleach London Pearlescent Color or just want to add a subtle touch of color, the shampoo, loaded with wheat protein and amino acids.