Paul Mitchell The Color 7P 3oz - Platinum Blonde Paul Mitchell The Color 7P delivers a Platinum Blonde color to your hair. Developed with a beeswax base and other natural conditioners, it is a low ammonia, permanent or semi-permanent hair color. It also provides long-lasting natural-looking hair color with outstanding shine and condition. Paul Mitchell offers a full spectrum of inter-mixable colors, and high lift colors, and ultra toners.