Paul Mitchell THE COLOR Permanent Cream Hair Color 3oz (5RV) Light Red Violet Brown Contains natural conditioners that provide long-lasting natural-looking low ammonia color with outstanding shine and condition. Full spectrum of inter-mixable colors and high lift colors and ultra toners. Developed with a beeswax base and other natural conditioners. Always mix Paul Mitchell The Color levels 1 to 10 with an appropriate developer in equal parts (1 to 1 ratio). Mix Highlift Series with Cream Developer (1 to 2 ratio) for maximum lift.