ENHANCED IMAGE QUALITY - Crafted with premium Japanese optical glass, this 72mm CineBloom filter ensures exceptional clarity and minimal distortion, preserving your lens's performance. GENTLE BLOOM EFFECT - Achieve a subtle, dreamy aesthetic with the 5% diffusion, softening highlights and creating a cinematic look without sacrificing overall sharpness in your photos. SCRATCH RESISTANCE - While uncoated, the premium glass offers inherent durability, reducing the risk of scratches during use and storage, ensuring long-lasting image quality. EASY TO CLEAN - The smooth glass surface allows for effortless cleaning, maintaining optimal image clarity by easily removing dust, fingerprints, and smudges with standard lens cleaning tools.