Loreal Majirel Hair Color Ionene G Incell #10.1 (Original-10.1/10B) Extra Light Blonde This is a permanent color with Ionene technology for uncompromised comfort. Lightens up to 4 levels in 35 minutes. Covers up to 100% of white hair. Easy to mix and apply. Leaves hair with sublime shine feeling intensely nourished and hydrated until the next color treatment. Loreal Majirel makes hair softer than before the coloring process. Mix 1.7ozto 2.5oz of developerratio. Made in Spain. ATTENTION: These products require professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product.