Loreal Majirel Hair Color Ionene G Incell (9,1)-Also Known As 9.1/9BThis is a permanent color with Ionene technology for uncompromised comfort. Lightens up to 4 levels in 35 minutes. Covers up to 100% of white hair. Easy to mix and apply. Leaves hair with sublime shine feeling intensely nourished and hydrated until the next color treatment. Loreal Majirel makes hair softer than before the coloring process. Mix 1 to 1.3 ratio. These color tubes are imported from Europe and display shade numbers slightly different but contain the same color as the US counterpart. This listing shows European shade as listed on the package first and matching US shade after. These colors are being used in salons across the country that we supply and no difference in color, consistency, or feeling on the scalp has been noticed by professionals or customers. ATTENTION: These products require professional expertise. The seller is not liable for any adverse outcome resulting from the use of this product.