Loreal Dia Richesse Professional Hair Color 6,3 Dark Golden Blonde 1.7 Ounce 50 Milliliters Dia Richesse is an ammonia-free and tone-on-tone coloration process that illuminates natural hair color. Use this for rich, deep reflects and exceptionally soft feel. This is ideal for blending away your first grey hairs leaving it with natural-looking color. Improved white hair coverage up to 70% on base shades. The coloring lasts up to 4 weeks. Use this for 105 levels of lightning. *This is a professional product and should be used only by a trained individual. The seller is not liable for any adverse outcome resulting from the use of this product.