What It Is Butter Shampoo is a nourishing curl cleanser that gently lifts impurities without stripping away moisture. Combines the power of plant-based protein, vegan butters & wildcrafted botanicals for a healthy & frizz-free shine. What It Does New Micro-Lather Surfactant technology gives a creamy, sulfate-free cleanse that does not disturb hairs lipid level. Leaves curls refreshed & color-safe.