Keune has taken hold to the max! All you need is a little bit of Keune's POWER PASTE texturizing paste to get heroic hold that sets quickly and keeps going strong all day long. Use to create super matte texture. Its water-resistant with a super matte finish. It works best on short to medium hair lengths and it's suitable for all hair types. Features & Benefits: Super strong 48 hour* hold Super matte finish Water-resistant