A Keratin Complex KeraBrilliance Keratin-Enhanced Demi-Permanent Hair Color that delivers maximum shine and limitless color possibilities. KeraBrilliance controls unwanted tones, balances the color, and increases moisture so it looks super-hydrated. Advanced Keratin technology and Ceramides create a superior end result by: enhancing the tone, controlling unwanted tones, balancing color from base to ends, Rich conditioning cream, BotanicalPowerblend, ammonia-free formula helps restore strength to damaged hair, Concentrated micronized pigments provide up to 100% gray blending, Unique blend increases moisture retention, creating a touchable, soft, silky texture, Intermixable brilliant shades for endless color possibilities.