Kenra Simply Blonde Ultra Lift Natural High Lift Control And Brighten Permanent Hair Color is a timesaving single step coloring creme delivering high lift up to 4 levels on natural hair. This creamy formula has a cool blue base to help neutralize unwanted warm undertones leaving you with radiant results. Blonding you can trust. Best features are up to 4 levels of lift tone in one easy process. Cool blue base for balanced results. Blonding you can trust