The Kenra Clarifying Shampoo helps restore hair's natural radiance and shine while providing the hair with a deep-down clean. This special clarifying formula uses extracts of grapefruit and witch hazel along with amino acid chelators to eliminate dulling deposits and build-up on the hair shaft. The Kenra Clarifying Shampoo is great for swimmers and those in areas with hard water. This shampoo is color-safe and gentle enough for everyday use!