Joico JoiFULL Volumizing Shampoo For Plush Long-Lasting Fullness - Were setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fi ne hair. Leaves strands clean with a sheenuniquely nourished and ready for extraordinary body with a natural feel. Its full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. Fuller, thicker, bouncier hair. 24-hour style retention*. Provides long-lasting humidity protection*. Instantly adds shine. Rich lather gently yet thoroughly cleanses hair. Adds instant, lightweight body