Excess oils, residues, environmental contaminants, heat styling.no wonder scalps end up irritated and itchy. Remove all those impurities with Its a 10s Scalp Restore Miracle Charcoal Shampoo. Enriched with kaolin clay, this shampoo gently lifts away irritants and exfoliates to reveal a clean, clear scalp. The shampoo then adds naturally derived moisture to soothe and strengthen skin, reducing discomfort and distress for hair thats beautiful, comfortable, and in control.