Fast Drying: 1800W powerful motor with 3 heat/2 speed settings produces strong wind for fast drying, which helps you save more time when styling your hair. It also features a cool shot button to set your style. Ionic Technology: Equipped with negative ion technology, this hair dryer releases more than 3x more negative ions than other brands, which helps reduce frizz and flyaway for smooth, shiny hair. The ions also help close the hair cuticles, locking in moisture for healthier hair.