Specially Designed Fan on Water Block to Cool the Upper Motherboard Area (UMA) Up to 35%, getting extra thermal performance for VRM, Memory, and M.2 SSDs. Witness the BR Series tackle the heat around the CPU. It will cool down about 35% to prevent the CPU from operating at a low frequency, while improving performance and stability. The BR Series Pump is specially designed to minimize vibrations and noise. Game in silence! Behold, the Vibrant Intensity of 16.8 Million ARGB Color Combinations Easy Installation Tools - Spend less time on installation, more time on gaming!