The Gift of College gift card, a first-of-its-kind, allows you to give a meaningful gift to friends and family by contributing towards bettering someone's future. A Gift of College gift card is the perfect gift for special occasions like birthdays, baby showers, births & adoptions, religious occasions, holidays, etc. The recipient can redeem the gift card on GiftofCollege.com where they've already set up an account and connected their 529 college savings plan, student loan(s) and/or 529 ABLE accounts.