HD motion-responsive™ technology - Reacting to your styling motion with 2x more responsiveness and intelligence to deliver ultra fast performance ghd's latest generation ceramic heater - Ensures the optimum delivery of heat energy into the styling glides to guarantee optimum results Rapid heat styling plates with ultra gloss coating - Provides the smoothest glide to deliver one stroke styling with up to 85% more shine 8.8 ft swivel cord for convenient styling - Professional length, 360º cord for comfortable styling wherever you are 365ºF temperature for optimum styling - Any hotter damages the hair, any cooler and the result is compromised