The firm hold hair gel features a dual polymer complex and is alcohol-free. It provides very high hold and allows for easier distribution through hair. Prevents flaking and avoids drying the hair and scalp. Excellent for slicking hair or achieving the wet look, American Crew Firm Hold Styling Gel gives your style an unsurpassed all-day hold. Its alcohol free formula helps your hair look thicker with a healthy shine, while its low pH prevents drying of the hair and scalp.