EASY TO SETUP & 0-100% DIMMABLE DISPLAY - All buttons do one task and are clearly labeled makes setting the time or alarm extremely intuitive and straightforward. Large easy to read blue LED digits(1.5-inch tall) that can be easily viewed from a distance and the brightness can be easily adjusted from very bright to fully dark with the simple dimmer dial, which is nice for sleeping so you don't have a bright light in the room. 12 or 24 hour time display optional. CUSTOMIZABLE DUAL ALARM - Set two separate alarms to suit your different schedules and 7-5-2 alarm mode lets you set alarms for every day, weekdays or weekend. Waking you up in the morning with enjoyable way through one of the 3 built-in pleasant alarm tones(birds chirping, soft music, piano), or you can choose other 2 classic wake up sounds(beep and buzzer), which begins quietly and gradually become louder up to the level(30dB-90dB optional) you set, so you dont get abruptly woken up. EASY