EXCEPTIONAL COLOR GAMUT & DMAX: Your images will pop like you've never seen before on any photo paper, or any other metallic photo paper you've tried. A similar characteristic that defines Breathing Color inkjet media AMAZING EDGE DETAIL & DEFINITION: Your images will appear exceptionally clear and crisp. A TRUE METALLIC: This is a genuine, true metallic. This means that you can see metallic from every angle that you view the print from. COMPARABLE TO THE KODAK½ METALLIC PROCESS: Vibrance Metallic is the first and currently the only metallic photo paper that delivers a comparable look, feel, and quality of the Kodak metallic process. AMAZING IN BLACK & WHITE: Want to see Vibrance Metallic at it's best? Try printing some black & white images. You won't believe it. A STANDOUT WITH HDR IMAGES: Bottom line - your HDR images will pop like crazy