Beard Guru is the result of the owner's wife asking him if he could grow facial hair. It turns out that he could grow facial hair but, it was itchy and dry. He found beard products and they worked to reduce the itch and dryness but, they were either to heavy or they left his beard feeling greasy. He wanted a beard oil that hydrated his skin and softened his beard without feeling like he had any product in his beard at all. After a lot of trial and error, Beard Guru was born. Their products are. Features Moisturizes the skin under the Hair Stimulates hair Growth Makes Hair Softer, Smooth Moisturizes hair with no leftover residue Eliminates itchy skin Treats Split ends and Fizziness Specifications Capacity: 1 fl oz Weight: 1 lbs