This Basil Mint Clay delivers a strong hold that lasts all day and night. It can be used wet or dry to create varying levels of hold and style with a stunning matte finish. MOP Firm Hold Clay separates, defines and creates texture while delivering a strong hold with a matte finish that lasts and lasts. Formulated with natural ingredients such beeswax and earthen clay, this paraben-free formula works great on any hair type to create any style.