What It Is Attract dirt like a magnet to draw out impurities and remove product build-up, without stripping.This unique aerosol shampoo dispenses as a gel to turn into a light-as-air foam which purges hair of oil, dirt and sweat while replenishing moisture + reviving volume. What It Does 100% natural charcoal and pink clay absorb dirt, minerals, toxins, that collect on hair and scalp through pollution or hard water Rids pores of toxins and odors while gently exfoliating dead skin cells Indian Cress Stem Extract enriches hair with vitamins + antioxidants to promote oxygen flow for a balanced, healthy scalp Sea Buckthorn Berry Oil rich in vitamin C and A, antioxidants and healthy omega fatty acids, including the essential omega-7