American Crew Heavy Hold Pomade 3 Ounce 90 Milliliters You are assured of a long-lasting hold with high shine with the American Crew Heavy Hold Pomade. This water-based heavy-hold pomade from American Crew is ideal for creating silky and smooth hairstyles. Glycerin ensures smooth and trouble-free application whereas PVP, a water-soluble polymer, provides long-lasting hold and style.