Always expect an immediate brightening effect on your skin from Truly Fair! Regardless of genetics and other factors that determine your skin tone, our 10 percent AHA Brightening Gel Lotion containing natural ingredients increases cellular turnover to achieve a more youthful complexion. Everyone desire a brighter and younger outlook! This 10 percent AHA Brightening Gel Lotion moisturizer combines a complex of botanical brighteners to reduce dark spots and help minimize fine lines and wrinkles.